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Strategy, Concept, Web Design


Wattpad, Toronto




Wattpad is where the world goes to share and discover stories in virtually every language. That’s why our brand represents more than our company’s corporate identity—it’s how we connect our global audiences over our shared love of stories.  

Writing the next great Wattpad story is hard; using our brand should be easy.  We’ve created a simple guideline to help you navigate our brand.

Project Details

Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of around 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.

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